COMPUTER WEB - 4

I.Web Design - Choose To Outsource Element Of Your Website!

A great number of small businesses have a website because everyone else does. Keeping up with the crowd if you like. If this is the reason that you have a website then there is a very good chance that your website is not performing as well as you would like. There is even a very good chance that your website has not been updated in a while. So, what are the 6 key elements to getting your website to perform?

The first thing that you must have on your website is great content. People search the internet for information, so you must ensure that your website contains great information relating to your business sector or niche. Google will reward you with a better ranking for having lots of great content on your site. You probably already have access to lots of great content about your business. Nobody knows your business better than you. A number of articles of 500 to 1000 words about various elements of your business will really give your site a boost. You may also choose to outsource this element of your site to a ghost writer to create content for you.

Video is a key element for any website. Videos on your site let you interact with your visitors at a more personal level. The internet is often a faceless medium coming out of a computer screen. As a result of this people tend to be a little more wary dealing with a business they do not know over the internet and for more details visit to www.google-friendly-page.com it can take a number of interactions to establish trust before people will purchase from your site. One way to overcome this is a video message on your site to indicate that there are real people involved in your business. Video is also a very effective means of teaching people how to do things and sharing high quality information on the internet. This also helps with the credibility of your website.

Email capture is vital for your website. It can take time to establish trust and credibility with your site visitors. If you have a site that sells product people will often not buy from you until they have visited your site a number of times. Give away a free report or a free subscription to your newsletter in order to get them to leave their email address with you. This way you can keep in contact with them on a regular basis in order to establish trust and credibility and to keep them coming back to your site.

Business details are vital to give you credibility. Your physical location, a phone number, details of the real human beings involved in your business are important, and often overlooked elements of your site. If all your customers can find is a web page and an email address then it will take longer to establish credibility with them.

The layout of your site is vital for keeping people involved. Is your site easy to navigate? If you are selling product, for more details visit to www.instant-website-security.com how easy is it to find the product that you are selling? If your visitors are leaving your site quickly then there is a very good chance that your layout is not engaging them or it is too difficult to navigate. Your layout should be clean and easy to follow. Many sites have too many widgets and gadgets and are too busy, and so people leave because they do not know what to look at next.

So, out of a score of 6, how is your site currently performing? Great content or needs improving? A blog so that people can get involved in your site? Video? Email capture by giving away a free report or newsletter subscription? Physical business details to establish credibility?



II.How We Can Improve Our Website Design Success?

Ever since the internet became the world’s largest marketplace, experts have been trying to interpret the important aspects of a successful ecommerce website design. Is it content, design or shopping cart facilities? Is it search engine optimization, or simply the product that sells? Given below are some of the most important features of a victorious ecommerce website design. Content, content, content: If you thought that your product makes you stand out from the opposition, you are seriously mistaken. According to surveys, fewer than 12% of all internet websites sell unique products. More than 85% percent of companies are selling products that are already being sold elsewhere. But selling a product is one thing, and informing people about what you are selling is moderately another. That is where content plays an important role. Your ecommerce website design has to be customized to show off your product and your services. Visitors must understand your product in one glimpse. For more results you can visit at www.10-website-programming-tricks.com Clean, fast loading visual design: According to a survey of online shoppers in the US, Web design is important in the business potential of any online store. Conventional brick and mortar businesses showcase their products in an intentionally located building that presents each product in the best possible manner. On the web, your website is your storefront. There are no products at the aisle to lure customers and no opportunely arranged shelves where they can feel, touch and weigh. Make up for this by making your visual design clean, clear and attractive. Easy, clear navigation is vital to the success of your ecommerce website design. Visitors need easy pathways. They also need as many amenities as possible to help them make up their minds. Testimonials, videos, audios and pictures are tools that can help you sell. But never go overboard with it. When a traditional brick and mortar shop is not in good repair or it needs extra facilities, the retailer gets into the repair mode immediately. Many online entrepreneurs fail to check out whether all the facilities on their site are working. Bad links have to be removed. If your site is down or is undergoing an image makeover, you need to inform your visitors of this. Otherwise, you run the high risk of handing over your customers to your competition on a platter. In this regard, constant 24*7 hosting plans are also important. Good maintenance of website is vital to a flourishing ecommerce website design. You can also go to www.29web-design-tricks.com The back end of your web store is as important as your storefront. The check out process has to be clean, horizontal and sensitive. The moment a visitor clicks the ‘Buy Now’ button, they have to be taken through the check out process. They should be able to appraise their order, check their address, provide payment information and confirm their purchase. A simple buying process will help visitors ‘figure’ it out. You can further increase the easiness of shopping by putting in features like a site search, product ranking system and organized catalogs. All these features give your visitors brains of control. Following these rules will not guarantee visitors to your website. It will only help you make some headway in the right direction. The only way to attract visitors from a large demographic spectrum is search engine optimization and powerful internet marketing.