BUSINESS - 8

I.Link Exchange Solutions

The best way to rate useful information through Internet on another website is to offer your website visitors with a link connected to that information on other website. The links are the blood veins of the website and that's the reason why it is called a net or a web.

For the search engines such links have three functions:

1. Links helps spiders of the search engine to find and index other websites pages

2. Links to a website and to a particular web page is taken as a vote for the website quality.

3. The hyper text - is considered as a type of content descriptor found on the website to which the link is going. And also the related text to the links helps the search engine to analyze what the content is all about.

Until recent past we were able to email web masters and ask for a link exchange, also known as link swap. This arrangement was seen as a mutually beneficial link exchange, and a real win-win situation as both the websites are benefited by a two-way link exchange.

The two-way links exchange can fall under no.1 function and no.3. function sated above for the search engines, but to some extent it overlooks the no.2 function. Of course, a two-sided link exchange doesn't require vote for its content on any website but it is just a tool of marketing, in fact a tool for search engine optimizing. Various link exchange programs and tools are now developed to automate mutual link exchange process, and has made it easy to establish the links and to make sure that the back links are kept alive.

Two way links exchange are useful as seen from direct traffic generation angle so far as the links to your website isn't buried in long lists of links to other websites. If two way links are as a part of the running text of the website of your partner, in a meaning full way, it will create some traffic from visitors looking for information from the partner's website. But as mentioned the search engine function is not working well anymore

A much easy solution is to use ideas to create one way link exchange. If you join with two other web masters or with one only with two relevant websites. you can ask for the arrangement that you link to each other in a way that all websites get one link but, only link to other website that is indirect link exchange.



II. Why Link Building Is an Essential Part of SEO Services?

There are examples of many websites with quality content based on carefully researched keywords and attractive designs but with a poor performance in search engines. The reason is lack of quality and relevant links to those websites that are critical for higher rankings in search engines.

Link building is the vital aspect of any SEO campaign that vitally contributes to the creation of a successful website. Basically, it is an essential off-page optimization factor of SEO that helps to improve search engine rankings of websites.

The process of link building campaign involves creating inbound links to a site from other relevant websites. However, search engine algorithms consider quality of the links, not merely the quantity, while ranking a page in the SERPs. As the objectives of SEO campaign is to increase the visibility of a website, link building helps in achieving that goal successfully.

Link Building Creates Gateways to a Website

Links point the visitors, including the search engine spiders, to different websites. The search engines spiders are mostly dependent on the links to find relevant websites on the web. The more number of sites linking to your website, the more likely your visitors are to find it. The SEO service providers shape up the link building campaign to open doors to a website for other.

Links Building Enhances Popularity of a Website

Links are considered as votes to a website. Having lots of links pointing to your website means, your website is more popular on the web. Links also indicate that your website has valuable content relevant to the search. If your website is useful for more visitors, others will naturally link you. However, your link building campaign helps other websites to know about you and link to your website.

Links Proves Relevance

In general, links are created on the basis of related information between two sites. Hence, while link building, the providers of SEO services look for websites that are relevant. Even, Google assigns PageRank on the basis of links that are relevant.

Multi-Sided and One-way link building

Basically, link building campaigns are of two types: one-way link building and multi-sided link building (reciprocal, three-sided, etc). These days, search engines barely give value to the two-way or multi-sided linking as many webmasters used the techniques for spamming. However, one-way link building is significant for any website and regarded as basics of SEO.

As a matter of fact, it is the valuable content in a page that attracts links, making the page useful for others. But the skill of SEO services lies in finding the right kind of links that search engines find worth considering.

However, considering the consistently changing search engine algorithms, it is important to follow the fundamentals of link building strategies like getting links from relevant websites with high PR, avoiding link farms and spam sites, using relevant keywords in the link-receiving page, etc.

Link building is strategically developed process and if performed correctly, it can boost your website's rankings in search engines. As link building certainly serves the overall purpose of driving potential traffic, it forms an essential part of SEO services.